Most things I come up with are 90 per cent there in the first take. But it’s the last 10 per cent that really matters. That’s the fun bit, and that’s the hardest bit and that’s the bit that most people don’t bother with.

Ricky Gervais (1961- ) , comedian, writer, actor, creator of “The Office”, “Extras”

Inspiration is preparation… plus time. In other words, creativity favours the prepared mind… and the patient one.

Peter Freedman, Director of Thinking, Think Inc

I thought about it all the time.

Isaac Newton (1642 – 1727), English scientist, on how he discovered the law of gravity.

Risk is how you achieve better audiences. The point is, we are in a world where the conservative route is the dangerous route.

Mark Thompson, now BBC Director-General, but this was said shortly after he had previously become boss of Channel 4