[a] team studying academic submissions [for funding] found that SLIGHTLY NOVEL medical proposals got the highest ratings… Newer ideas generally got worse ratings. [It seems that] there is an “optimal newness” for ideas that lives somewhere between the fresh and the familiar…
[Our] culture worships creativity, but mostly in the abstract. Most people really don’t like new ideas that sound entirely new, particularly the experts that often have to approve them. The trick is learning to frame new ideas as old ideas: to make your creativity seem, well, not quite so creative.
The absolute killer of creativity is interruptions. You’ve got to get rid of those damn iPhones and those damn open plan offices.
The first draft of anything is sh*t.
Creativity is one of the last remaining legal ways of gaining an unfair advantage over the competition.