I get my ideas from a retired colonel in Hampshire and he gets his from a lady who runs the post office in north Devon. Where she gets them from I don’t know.

John Cleese (1939 – ), British comedian, actor, writer, producer

… it’s important that your conscious mind isn’t over-stimulated by challenging tasks or engaging conversations that are totally unrelated to your creative problem. If it is, your unconscious will think you’re not really that interested in finding a solution to the problem.

From the book “How To Be Creative: Demystifying the creative Process” (2014), by Neil Pavitt

Anecdotal evidence shows that the majority of people get their best ideas when they are off-guard and least expect it.

From the book Hare Brain, Tortoise Mind: How Intelligence Increases When You Think Less, by Guy Claxton

You can’t guarantee that you’ll come up with a great idea; all you can do is to create the conditions for creativity to happen.

It’s like planting a seed in your garden. You just plant it in good soil and make sure it gets plenty of water and sun.

From the book “How To Be Creative: Demystifying the creative Process” (2014), by Neil Pavitt