What We Did
We responded by commissioning two academic music psychologists to study the catchiness or “sing-along-ability” of the world’s best-known national anthems. They used a complex statistical model – measuring traits including melody, pitch and harmony – to rank national anthems by the extent to which they triggered a primal urge to sing.
The French national anthem, La Marseillaise, topped the catchiness rankings, while the UK and Canadian anthems both ranked low – to the delight of their respective media.
Huge media coverage in the target markets of Canada and the UK – and then across the world.
“You have made a silk purse out of a sow’s ear.”
Simon Thomas, Marketing Director, Singalonga Worldwide
AFP/ Agence France Presse
Daily Mail/ Mail Online
The Hollywood Reporter
Regina Leader Post
The Star Phoenix
New Zealand Herald
Straits Times (Singapore)
China: AFP, etc