And Finally...
What We Did
A Few We Prepared Earlier
They include ideas created by Peter Freedman, Think Inc’s Director of Thinking, before the launch of Think Inc itself.
The Smallest Museum In The World – Gordon's Gin
The Smallest Museum in the World is a fully functioning museum, conceived on the grand scale and housed inside a London telephone box. Gordon's Gin sponsored its launch exhibition, on the history of gin, with exhibits drawn from their historical collection.
The museum’s official opening in central London by the tallest man in Britain attracted TV crews from every continent in the world (bar Antarctica… they got cold feet), plus coverage throughout the day on BBC TV and in the national media the next day. Gordon’s were delighted to get spectacular value for money.
The Ultimate Goal Celebration Routine – The Football Association
The FA wanted to raise the profile of amateur football, an unglamorous but key part of its work.
At a time when increasingly outlandish goal celebrations were the rage in professional football, we hired a modern dance choreographer to work with a park football team on London’s Hackney Marshes and have them perform the ultimate goal celebration. The outcome was Hackney Marshes heaving with TV crews, while The Times sent their ballet critic to review the performance. The exercise got so much attention that The Observer wrote a piece about the sheer volume of hype.
"The Animal Oscars" – ITV Network
Think Inc created the idea for "The Animal Oscars", a showbiz awards ceremony modeled on the human Oscars. Originally planned as a live event, it was taken up by Michael Hurll Television (producers of Blind Date, the ITV Comedy Awards, etc) and premiered on the ITV network as "The All-Star Animal Awards".
Key Points
Gordon’s got gigantic value for money.
The FA: The Times sent their ballet critic to review the performance
The Animal Oscars: Premiered on the ITV network
