Call-Centre Quartet
What We Did
The brief was to promote the launch of Universal Support, a London-based company offering telephone IT support. We responded by hiring a string quartet in full evening dress to perform in the firm’s call centre, making it the world’s first to provide live hold music; evidence of its willingness to go the extra mile on customer service.
The quartet played such call-centre classics as Greensleeves, The Four Seasons, Nessun Dorma and The William Tell Overture – the last, said the firm, because ‘we’re like the cavalry arriving’.
“Think Inc won our launch global coverage and of just the right kind - by coming up with a great idea that tickled the media and then spread by word-of-mouth.”
—Michael Jacobs, CEO, Universal Support
Outcome
Extensive national and international coverage.
A successful launch and delighted client.
“We have all played in places like the Royal Albert Hall and the Royal Festival Hall but never before in a call centre.”
—Alys Jackson, violinist
Coverage
-
The Sun, The Guardian, Independent on Sunday
- The Evening Standard, Metro, The Scotsman
- Reuters, Ananova
- bbc.co.uk
- BBC national (Radio 2, Radio 5) and local radio
- Yahoo!, MSN
Key Points
- Achieved global coverage for the launch of IT firm with modest budget.
