Oldest Joke-Book
What We Did
The brief from Yudu.com, the digital publishing site, was to win profile and visitors.
Our response included turning the world’s oldest joke book, dating from 4th Century AD Greece, into the first multi-media joke-book, complete with video of comic Jim Bowen performing the jokes in a London comedy club – and publishing the result on Yudu.
But what won most attention was highlighting that one of the book’s jokes was a 4th century ancestor of Monty Python’s famous Dead Parrot sketch.
Outcome
Huge global coverage, both mainstream and viral, delivering 117,000 Google search results.
This coverage in turn drove heavy traffic to Yudu.com, helping the site double its visitor numbers during a three-month period, when it also rose over 38,000 places on the Alexa.com rankings.
Coverage
News agencies including Reuters, AFP, UPI, The Press Association and ANI, among others.
UK media including: the front page of The Daily Telegraph, bbc.co.uk (for a time the “most-viewed” story on the whole site), Today on Radio 4, The Sun, The Daily Mail, The Sunday Times, Metro, Ananova, and many others.
North American media including: The New York Times, Boston Globe, San Francisco Examiner, Globe and Mail, Toronto Star, The National Post, the CBC, Canada.com, Slashdot and The Drudge Report, and many others.
Other global media including: The Times of India, The Daily Times (Pakistan), The North Korea Times, The China Post, The Sydney Morning Herald, The Melbourne Herald Sun, The Age (Melbourne), and many, many more.
Key Points
- 117,000 Google search results
- Daily Telegraph front page
- Helped Yudu.com more than double its visitor numbers
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