Most things I come up with are 90 per cent there in the first take. But it’s the last 10 per cent that really matters. That’s the fun bit, and that’s the hardest bit and that’s the bit that most people don’t bother with.
Inspiration is preparation… plus time. In other words, creativity favours the prepared mind… and the patient one.
I thought about it all the time.
Risk is how you achieve better audiences. The point is, we are in a world where the conservative route is the dangerous route.