(Salvador Dali’s) favorite technique is that he would put a tin plate on the floor and then sit by a chair beside it, holding a spoon over the plate.
He would then totally relax his body; sometimes he would begin to fall asleep. The moment that he began to doze the spoon would slip from his fingers and clang on the plate, immediately waking him to capture the surreal images.
The best ideas come as jokes. Make your thinking as funny as possible.
All creativity should communicate in a nanosecond.
… if you can’t express your thinking concisely and surprisingly – and communicate it visually in a nanosecond – it’s not a Big Idea.
There’s one good reason why you want your unconscious involved. It processes data 500,000 times faster than your conscious mind.