(Salvador Dali’s) favorite technique is that he would put a tin plate on the floor and then sit by a chair beside it, holding a spoon over the plate.

He would then totally relax his body; sometimes he would begin to fall asleep. The moment that he began to doze the spoon would slip from his fingers and clang on the plate, immediately waking him to capture the surreal images.

From a post on www.creativitypost.com called “Salvador Dali’s Creative Thinking Technique” describing “How to conjure up dreamlike imagery from your subconscious”

The best ideas come as jokes. Make your thinking as funny as possible.

From David Ogilvy (1911-1999), British ad executive, widely hailed as “the father of advertising”.

All creativity should communicate in a nanosecond.

… if you can’t express your thinking concisely and surprisingly – and communicate it visually in a nanosecond – it’s not a Big Idea.

From “DAMN GOOD ADVICE – How To Unleash Your Creative Potential”, a book by George Lois (1931-), veteran American art director, designer and ad man. (Note: This applies to many forms of creativity but not necessarily to War and Peace.)

There’s one good reason why you want your unconscious involved. It processes data 500,000 times faster than your conscious mind.

From ‘Generating the Conditions for Creativity to Happen’, a recent article on www.thnk.org by creativity experts Neil Pavitt and Menno van Dijk