It wasn’t people selling candles who invented the light bulb. If you want a paradigm shift, you need someone who comes from the outside.

Bertrand Piccard, adventurer, aeronaut and co-founder of Solar Impulse 2, at the start this week of his shared attempt to fly around the world in a sun-powered plane

Einstein would work hard on a problem for a couple of hours and then stop to play the violin. Playing a piece he knew well would require little conscious effort, allowing his mind to wander and ideas to arise.

By his account, ‘The theory of relativity occurred to me by intuition, and music is the driving force…’

From ‘Generating the Conditions for Creativity to Happen’, a recent article on www.thnk.org by creativity experts Neil Pavitt and Menno van Dijk

If your unconscious mind sees that the conscious mind is… passionate about finding a creative breakthrough, it will deem it worthy of putting its processing power behind it.

It’s important to remember that your unconscious will assume the subject is not worth it if the hard conscious work has not been put in.

From “Generating the Conditions for Creativity to Happen”, a new article just published on www.thnk.org by creativity experts Neil Pavitt and Menno van Dijk

[Creativity’s] nothing to do with being childish, or having cool offices…

No, when you look at most creative breakthroughs they were under these conditions: intense and challenging rivalry, intellectual freedom and financial limit.

Shakespeare didn’t need a ping-pong table but he did need to beat Ben Jonson to sell more tickets.

Journalist Helen Rumbelow, writing in The (London) Times last week, on the vogue for offices with ping-pong tables, slides and other child-like aids to creativity.

Taming a tiger is easier than training a kitten to roar.

No, not Confucius or Lao Tzu but Think Inc associate Jonathan Fingerhut, on the importance of encouraging outlandish ideas, at least during the initial brain-dump stage of a brainstorming session.

I work better when I am not working than when I am, like Saint-Pol Roux, who used to put a notice outside his door, LE POETE TRAVAILLE [THE POET WORKS], when he intended to sleep.

Juan Miro (1893 – 1983), Catalan, Spanish painter, ceramist and sculptor

“Painting a Picture” Sexier Than Coding, Study Finds.

Finally some good news for impractical creative types: they may be unemployable, but at least they’re sexy. According to a recent study … artistic creativity is more attractive to potential mates than practical creativity.

This is from a report last week by www.hyperallergic.com on a new study by U.S. psychologists titled “Who Finds Bill Gates Sexy? Creative Mate Preferences as a Function of Cognitive Ability, Personality, and Creative Achievement”

Culture eats strategy for breakfast.

Richard Pepler, CEO of HBO, the acclaimed U.S. TV network, when asked by The Financial Times this month the secret of making a corporation creative.

Beer is good at helping people lose their inhibitions and according to studies, creative thinking peaks at an alcohol level of 0.075 percent.

The Problem Solver beer is a new India Pale beer that claims to help drinkers reach their creative peak by reaching just that point. [Slightly paraphrased.]

A report on the website Springwise on a new beer that claims to help make you more creative.