What We Did
We responded by hiring a string quartet in full evening dress to perform in the firm’s call-centre, making it the world’s first call-centre to provide live hold music; evidence of its willingness to go the extra mile on customer service.
The quartet played such call-centre classics as Greensleeves, The Four Seasons, Nessun Dorma and The William Tell Overture – the last, said the firm, because ‘we’re like the cavalry arriving’.
“Think Inc won our launch global coverage and of just the right kind – by coming up with a great idea that tickled the media and then spread by word-of-mouth.”
– Michael Jacobs, CEO, Universal Support
A successful launch and delighted client.
“We have all played in places like the Royal Albert Hall and the Royal Festival Hall but never before in a call-centre.”
– Alys Jackson, violinist
- The Sun, The Guardian, Independent on Sunday
- The Evening Standard, Metro, The Scotsman
- Reuters, Ananova
- BBC national (Radio 2, Radio 5) and local radio
- Yahoo!, MSN