What We Did
The brief was to boost coverage, awareness, buzz for Warren United, a new animated sitcom on ITV about a long-suffering fan of a rubbish football team.
Our response included conducting a poll at relegation time asking football fans whether they felt relegation was the nearest men would come to knowing the pain of childbirth. Two-thirds felt it was; some judged it worse.
“Childbirth only lasts a few hours; the pain of relegation lasts all summer.”
One fan’s response to our survey – quoted in Mail Online
• Story goes viral – spreads globally
Coverage appears in media including:
Daily Mail/Mail Online
The Financial Times/FT.com
Bristol Post, Liverpool Echo, Carlisle Living, etc
Parenting and women’s media: Parentdish, Mother and Baby, Female First
Media in India, Africa, Middle-East