What We Did
The world’s first specialist emoji translator was hired by Today Translations, the London-based language services firm, after over 500 applicants responded to an ad – and took an online emoji translation test – posted on the firm’s website and an independent jobs site.
The successful candidate joined the firm’s global network of over 3,000 linguists, as its “first dedicated expert in this rapidly evolving form of international communication” and “the world’s fastest-growing language”.
“A company in London has advertised for an emoji translator in what is thought to be the first such job worldwide.”
A global media frenzy – both when the original advertisement was placed and when the successful candidate was hired.
The world’s first – and only – emoji translator continues to generate positive media coverage, while also providing valuable services to clients and helping his employer become the go-to experts in this ever-changing field.
“In December last year, a job advertisement went viral. “London firm seeks specialist”, the BBC reported, and Today Translations, the translation agency that placed the advert, received more than 500 applications.”
The Sunday Times
Approaching 1,000 pieces of coverage, including:
BBC TV, radio, online (multiple times)
BBC World Service
Agence France Presse (AFP)
Daily Mail (Three different times in the same week)
The Sunday Times
Yahoo (multiple times)
All four U.S. TV networks
ABC Good Morning America
Vice News / HBO
South China Morning Post
International Business Times
And on and on, with hundreds more across the world.
It was covered … more or less everywhere