What We Did

The world’s first specialist emoji translator was hired by Today Translations, the London-based language services firm, after over 500 applicants responded to an ad – and took an online emoji translation test – posted on the firm’s website and an independent jobs site.

The successful candidate joined the firm’s global network of over 3,000 linguists, as its “first dedicated expert in this rapidly evolving form of international communication” and “the world’s fastest-growing language”.

“A company in London has advertised for an emoji translator in what is thought to be the first such job worldwide.”

BBC.co.uk/news

Outcome

A global media frenzy – both when the original advertisement was placed and when the successful candidate was hired.

The world’s first – and only – emoji translator continues to generate positive media coverage, while also providing valuable services to clients and helping his employer become the go-to experts in this ever-changing field.

“In December last year, a job advertisement went viral. “London firm seeks specialist”, the BBC reported, and Today Translations, the translation agency that placed the advert, received more than 500 applications.”

The Sunday Times

Coverage

Approaching 1,000 pieces of coverage, including:

BBC TV, radio, online (multiple times)

BBC World Service

Agence France Presse (AFP)

UPI

The Times

The Guardian

The Telegraph

Daily Mail (Three different times in the same week)

The Sunday Times

Metro

Sky News

ITV News

Yahoo (multiple times)

All four U.S. TV networks

CBS News

NBC News

ABC Good Morning America

Fox News

CNN

NPR

Vice News / HBO

Buzzfeed

CNBC

Reddit

Huffington Post

South China Morning Post

International Business Times

Newsweek

Refinery 29

Harper’s Magazine

Grazia

Cosmopolitan

And on and on, with hundreds more across the world.

It was covered … more or less everywhere